Rascal is a Hit in the US

IB-Website-Store-Product-Inspiration_rascal-bottle-group

Inveralmond Brewery’s Inspiration Series Rascal London Porter has caused a splash in the burgeoning US market, thanks to a deal between Perthshire based Inveralmond Brewery and Iron Horse Beverage.

The tasty brew has made it onto the prestigious Beermonthclub.com just a few short weeks after its arrival in the US, one of the USA’s longest established craft beer clubs serving up beers to over 1 million US customers.

Rascal started to hit bars and retail stores in the USA at the end of March, starting in New York and California. The response from customers has been, so far, extremely positive.

The man behind Rascal’s U.S. launch, Cliff Morello, took Grolsch to the USA. He launched Iron Horse Beverage in 2004 and supplies beers to 35 states. In what he calls a “cut-throat, very competitive” market, Morello said he was looking for a product that would stand out. He commented:

“When I started in this business there were 65 breweries in the USA. Now there are over 4200 with probably another 1800 coming. Craft beers have 15% of the market. The number one craft beer in the USA is the IPA, whereas not everybody has a Porter.”

Rascal has a combination of a spicy aroma and silky palate and is inspired by the mighty brewing styles of 18th century London. The London Porter is named after the porters who moved goods on and off ships and around London’s city streets.

Rascal won Champion Beer at the 2015 World’s Biggest Ale Festival, run by JD Wetherspoon, before it was officially launched.

Share this post

Leave a Reply

Your email address will not be published. Required fields are marked *